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OMNICHANNEL MARKETING MANAGER
I currently work on our enterprise marketing team and ensure all campaigns and go-to-market strategies within the myDG ecosystem are executed
GLOBAL PROGRAMS
10 CENT PROGRAM
DETAILS:
- Owned the program design and strategy for Front of House and trained junior team members to take over this space
PushForPoints
DETAILS:
- Responsible for core Pro Loyalty program efforts and expansions including global campaigns like Driver Appreciation Month and expanding PushForPoints into Canada
PERSONALIZATION
PERSONALIZATION AT SCALE
DETAILS:
- Owned the strategy, ideation, digital content, and backlog of all personalization efforts
- Completed the measurement and reporting for every personalized campaign
- Worked with Data Science to develop back-end models such as churn prevention and predictive models
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